WWE y Seagram’s They start A collaboration relationship that, among other things, will have a place in Money in the Bank 2025. Then we read The official statement.
► WWE-Seagram’s
WWE has associated with Seagram's, a company based in Montreal, to launch three canned drinks, thus marking The first alcoholic products ready to drink WWE's official license.
As part of this several year alliance, the Seagram Escapes Spiked WWE series will be created, and Seagram's will obtain advertising spaces in prominent LED signaling, such as the ring skirt and posts, in addition to sponsored graphics during a fight in the Money in the Bank event. Advertising integrations are also expected in other events such as Summerslam and Survivor Series.
The collaboration also includes the launch of a series of custom digital content with WWE talentas well as Lukewoman appearances in events sponsored by Seagram's.
The brand image for Seagram WWE cans was created by the Sister Mary design study in collaboration with the FIFCO USA brewery, based in Rochester, New York. The design was inspired by the WWE championship belts, with each reinterpreted flavor as a different “title belt”, decorated with a design full of jewelry around the can. WWE is not the only big brand that has ventured into the drink market ready to drink. Others such as Dodgers with Surfside, or UFC with Atomic Brands, among many more, have also signed agreements in this booming category.
Seagram's is A brand of alcoholic beverage Originally from Canada, known for its liquors and cocktails ready to drink. Although it was originally a great distillery, today the brand survives through different products distributed by several companies in different countries. It is popular for drinks such as Gin Gin and the Seagram's Escapes, a line of canned cocktails.
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