Kawamura Yuki appeared as a secret guest (photo) = Basketball King
Tissot holds NBA event at SHIBUYA TSUTAYA
“TISSOT × NBA POP-UP EVENT” will be held at SIPS A on the 1st floor of SHIBUYA TSUTAYA, next to Shibuya Scramble Crossing, from May 23rd. Did you know that TISSOT, a Swiss watch brand founded in 1853, is currently the official timekeeper of the NBA?
This event will feature a wide range of content packed with the appeal of Tissot and the NBA, including an NBA official new shot clock that will be making its debut in Japan, a display of images and videos about Tissot's Japan ambassador, a display of Tissot's core collection, and a public viewing of the NBA playoffs currently being held.
The Tissot shot clock, which will be used from next season, is on display.
On the 24th, the NBA Playoffs 2025 Eastern Conference Finals held a public viewing between the New York Knicks and the Indiana Pacers at Madison Square Garden. The MC was handled by Sasaki Chris, well-known for his NBA commentary, and U-LAW of Samurai BALLERS, and the two of them explained their plays in a light and appropriate way, supporting the fans who gathered there to watch.
Kawamura Yuki appears as a secret guest
Furthermore, after the match ended, the secret guest appeared shocked the fans who remained at the venue. The one that was shown on the monitor where NBA games had been played up until then was Kawamura Yuki, who serves as Tissot's Japan ambassador. Kawamura had returned to Japan for a while, but now he is staying abroad, so he has appeared remotely.
Naturally, basketball is a sport in which the game progresses in seconds, and there is a need to understand the time. For Kawamura, who serves as a point guard, he must take control of his time just like his teammates and opponents' movements. When Sasaki asked this question about this, he replied, “It is necessary to always play with your head raised.” “By playing with your head up, you get Tissot's shot clock in your eyes and judge your play,” he added.
When asked about the current NBA playoffs, he told me what he felt while accompanying the Memphis Grizzlies, although he was unable to play due to his two-way contract. The difference from the regular season is the difference in defense strength. He said he thought that in the playoffs, where more intense play was required, players who could defend were getting more play time.
Enjoyed interacting with fans (Photo) = Basketball King
Kawamura, who is aiming to sign this contract with an NBA team next season, will not be able to achieve his goals if his defense is low. Especially in the NBA, where people are small, they have a handicap, so they seem to see it as one of the challenges they face during the offseason, as they have to “better in the defense.”
Kawamura's no-look pass in the final game of the regular season was a buzzing play not only in Memphis but also in the NBA as a hotly-catching assist. When the conversation began, Kawamura revealed, “My teammates didn't see me running towards the ring.” Kawamura steals the ball and immediately sends a pass to the back, but he also gives a wry smile, saying, “I believed I was running, so I gave it a pass. But if it wasn't in, it would have been a bad pass.”
After that, Kawamura politely answered questions from those who watched the public viewing, and enjoyed interacting with the fans who supported him in a short amount of time. Finally, he expressed his gratitude to the fans who have supported us on a regular basis, and promised to fulfill this contract for next season, the final year of the two-way contract. At the end he smiled and waved his hand to say goodbye to the fans.
On the 25th, the final day of the “TISSOT x NBA POP-UP EVENT,” a public viewing between the Oklahoma City Thunder vs. Minnesota Timberwolves, will be held, Game 3 of the NBA Western Conference Finals (doors open at 8:30am). In addition, there will be an experiential photo booth and a lottery where you can win luxurious Tissot goods. Admission is free, so why not stop by?
