Of course, no Nike x England kit drop would be complete without a slick promotional campaign to get everyone fired up for the tournament to come, and both the supplier and the federation have delivered on that front.
Nike’s video features young baller and social media sensation Chance Campbell, locked in an intense chat with a friend about what it will take for England to go all the way while sitting on the iconic Wembley arch. “It takes guts, glory, determination,” he says. “I’m telling you, this time’s gonna be different.”
After he’s hyped up his mate, Chance asks Cole Palmer if he’s in as they look out over the London skyline. “I’ve got you boss,” the Chelsea talisman responds.
England’s own video goes just as hard, with a collaboration between renowned DJ Fred Again and The Streets’ Mike Skinner providing the backdrop. The euphoric clip celebrates England and its idiosyncrasies, “from corner shops to Sunday roasts”, focusing on the “hope” the beautiful game brings in a time of deep political and social uncertainty. “Can the Jules Rimet come home again? To England, to this green and pleasant land,” the spoken word poem ends.
